Berliana, Amelia Priscilla and , Yudha Wirawanda, M.A (2023) Representasi Pesan Edukasi Covid-19 Dalam Iklan Layanan Masyarakat Pada Channel Youtube Direktorat Promkes Dan PM Kemenkes RI. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
In order to prevent the spread of Covid-19, which appeared in Indonesia since mid-2020, the government has various efforts to suppress the increase in the spread of the Covid-19 virus in Indonesia. One of them is the broadcast of Public Service Announcements through various mass media to provide an accurate and reliable source of information related to Covid-19, because advertisements can influence public perception and understanding. So this research focuses on public service advertisements on the Youtube Channel of the Directorate of Promkes and PM of the Indonesian Ministry of Health regarding the Covid-19 educational message. The purpose of this study is to determine the meaning of educational messages contained in advertisements, so that it can be seen whether advertisements use signs that can change people's views or not. This research uses a qualitative descriptive method with a Roland Barthes semiotic analysis approach through the meaning of denotation signs, connotations to myths. Data was obtained through observation, documentation taken from scenes in advertisements and also literature study by studying and reviewing literature related to the research. The results showed that the educational messages contained in advertisements can be categorized into three, namely, Covid-19 prevention efforts, vaccination services and adaptation of new habits.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Semiotics, Advertising, Covid-19, Roland Barthes |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | AMELIA PRISCILLA BERLIANA |
| Date Deposited: | 15 Aug 2023 02:51 |
| Last Modified: | 15 Aug 2023 02:51 |
| URI: | http://eprints.ums.ac.id/id/eprint/115582 |
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