Arsyath, Farhan Aditama and , Budi Santoso, S.Sos., M.Si. (2023) Pengaruh Konten Marketing @haus.indonesia Di Tiktok Terhadap Minat Beli Konsumen. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research aims to find out how influential marketing content @haus.indonesia has on consumer buying interest. The AIDA theory (Attention, Interest, Desire, Action) is used to assist this research. The type of research methodology uses quantitative survey methods and the sampling technique used is purposive sampling technique. The population of this study are @haus.indonesia consumers and TikTok users who follow @haus.indonesia accounts, totaling 66,400 accounts. So in the sample calculation, the number of samples obtained was 100 respondents. A simple linear regression analysis technique is used in this study to determine the effect of variable X on content marketing and variable Y on consumer buying interest and the data will be processed with tools using SPSS. Based on the results of simultaneous testing or partial tests it was found to have a significant impact that @Haus.Indonesia's marketing content on TikTok has a positive effect on consumer buying interest.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | marketing content, buying interest, social media, AIDA theory |
| Subjects: | T Technology > TZ Technical Information |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | FARHAN ADITAMA ARSYATH |
| Date Deposited: | 14 Aug 2023 08:12 |
| Last Modified: | 14 Aug 2023 08:12 |
| URI: | http://eprints.ums.ac.id/id/eprint/115538 |
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