Pengaruh Electronic Word Of Mouth, Brand Image, Dan Lifestyle Terhadap Keputusan Pembelian Di Kedai Sharing Karanganyar

Muthia, Bianca Devita Bintang and , Dr. Edy Purwo Saputro, S.E., M.Si (2023) Pengaruh Electronic Word Of Mouth, Brand Image, Dan Lifestyle Terhadap Keputusan Pembelian Di Kedai Sharing Karanganyar. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (198kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (894kB)
	PDF (Bab I) BAB I.pdf Download (116kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (67kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (127kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (157kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (33kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (101kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (320kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (323kB) | Request a copy

Abstract

This study aims to analyze the effect of electronic word of mouth, brand image, and lifestyle on consumer purchasing decision in Kedai Sharing Karanganyar. This research is a type of associative research. The method used in this research in quantitative method. He population and sample in this study were consumers who had purchasing in Kedai Sharing Karanganyar. Sources of data used in this study is primary data. The measurement scale used in this study is 5 Likert scale. Data analysis using SPSS version 25. The result of the analysis in this study indicate that electronic word of mouth has a positive and significant effect on purchasing decision, brand image has a positive and significant effect on purchasing decisions and lifestyle has a positife and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Electronic Word of Mouth, Brand Image, Lifestyle, Purchase Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BIANCA DEVITA BINTANG MUTHIA
Date Deposited:	12 Aug 2023 08:44
Last Modified:	12 Aug 2023 08:44
URI:	http://eprints.ums.ac.id/id/eprint/115288

Actions (login required)

View Item