Strategi Komunikasi Humas Pemerintah Kota Surakarta Melalui Media Sosial Dalam Menyebarluaskan Informasi Pariwisata Kota Surakarta

Putri, Annisak Sephia and , Budi Santoso, S.Sos, M.Si (2023) Strategi Komunikasi Humas Pemerintah Kota Surakarta Melalui Media Sosial Dalam Menyebarluaskan Informasi Pariwisata Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Surakarta is a city that is famous for its culture so that this can be a tourism potential that can be developed. For this reason, a strategy is needed in promoting tourism to the wider community through government public relations. The current developments have made the process of conveying information easier, namely by using social media. This study aims to determine the effect of the Surakarta City government's public relations communication strategy through social media in disseminating information on Surakarta City tourism. This study adopts Rhetorical Tradition Theory and Social Judgement Theory with the Two Way Asymmetrical and Image system used by the Surakarta City Government to create a positive image in society. The research method used in this study is descriptive and qualitative, collecting information through interviews and data analysis techniques through data collection, data reduction, data display, and inference.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Surakarta City, government public relations, social media, tourists
Subjects: H Social Sciences > HE Communications
H Social Sciences > HE Communications > HE1 Media Massa
H Social Sciences > HE Communications > HE4 Social Media
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: ANNISAK SEPHIA PUTRI
Date Deposited: 12 Aug 2023 03:54
Last Modified: 12 Aug 2023 03:54
URI: http://eprints.ums.ac.id/id/eprint/115238

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