Perluasan Teori Planned Of Behavior Pada Niat Beli Produk Kosmetik Halal

Kristanto, Rachmad Yubi and , Dr. Rini Kuswati, S.E., M.Si (2023) Perluasan Teori Planned Of Behavior Pada Niat Beli Produk Kosmetik Halal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

urrently the trend in self-makeup is something that can be said to be very mandatory, especially for women. So there are wide open business opportunities in it which are focused on cosmetic products. From this phenomenon researchers are interested in examining this. This research uses a causal quantitative method. The population used is all Surakarta people who have used cosmetics. The researcher uses the questionnaire method to obtain data which is then processed by the researcher using the Smart PLS 3.2.9 software. Partial Least Square (PLS) analysis.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Teori Planed Of Behavior, Cosmetics, Purchase intention
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RACHMAD YUBI KRISTANTO
Date Deposited:	14 Aug 2023 06:27
Last Modified:	14 Aug 2023 06:27
URI:	http://eprints.ums.ac.id/id/eprint/115188

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