Peran Sikap Pro Lingkungan Dalam Memediasi Pengaruh Pengetahuan Pro Lingkungan, Nilai Sosial Dan Identitas Diri Pro Lingkungan Pada Perilaku Konsumsi Berkelanjutan

Rinaldi, Rizky Cahya and , Dr. Rini Kuswati, S.E., M.Si (2023) Peran Sikap Pro Lingkungan Dalam Memediasi Pengaruh Pengetahuan Pro Lingkungan, Nilai Sosial Dan Identitas Diri Pro Lingkungan Pada Perilaku Konsumsi Berkelanjutan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study examines the Theory of Planned Behavior, specifically this study aims to analyze the influence of pro-environmental attitudes in mediating the influence of pro-environmental knowledge, social values and pro-environmental self-identity on sustainable consumption behavior. The respondents of this study were 140 people. The research sampling technique uses a non-probability sampling method with a purposive sampling method. Analysis of validity and reliability tests using SmartPLS on the outer model. Hypothesis testing uses the inner output of the model. The results of data analysis show that pro-environmental knowledge has a significant effect on pro-environmental attitudes. Pro-environmental knowledge has a significant effect on sustainable consumption behavior. Social values have a significant effect on sustainable consumption behavior. Pro-environmental self-identity does not have a significant effect on pro-environmental attitudes. Pro-environmental self-identity has no significant effect on sustainable consumption behavior. Pro-environmental knowledge has a significant effect on sustainable consumption behavior. Social values have a significant effect on sustainable consumption behavior. Pro-environmental self-identity has no significant effect on sustainable consumption behavior. Keywords: Pro Environmental Knowledge, Pro Environmental Attitude, Sustainable Consumption Behavior, Social Values, Pro Environmental Self-Identity

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Pro Environmental Knowledge, Pro Environmental Attitude, Sustainable Consumption Behavior, Social Values, Pro Environmental Self-Identity
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZKY CAHYA RINALDI
Date Deposited:	11 Aug 2023 03:17
Last Modified:	11 Aug 2023 03:17
URI:	http://eprints.ums.ac.id/id/eprint/115045

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