Salim, Dea Alvita and , Soepatini, S.E., M.Si., Ph.D. (2023) Analysis of The New Product Development Process Product Superior Size 600 Gram Case In PT Tiga Pilar Sejahtera (FKS Food). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The final project report of the Magang Bersertifikat Kampus Merdeka (MBKM) discusses all of the author's activities during his internship at one of the private companies, PT Tiga Pilar Sejahtera Tbk (FKS FOOD). Internship is a process taken by students to be able to implement the theory of science from the courses learned during lecture activities and be able to provide benefits to the Company with this internship activity. The Ministry of Research, Technology, Education and Culture organizes the Magang Bersertifikat Kampus Merdeka (MBKM) programs so that students are able to hone skills both soft and hard skills that can be useful for college graduates. The internship activity of Magang Bersertifikat Kampus Merdeka Program (MBKM) is carried out for 5 (five) months or for one semester at PT FKS Food Company, Sragen in the Marketing division. The courses taken by students adjust the semester level taken and the intended company as an internship, which is 20 credits. In this report, the authors analyze the process of developing new products through three stages. The purpose of this internship is to apply Management theory in accordance with existing problems in the Company, especially in product Marketing Strategy.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Independent Campus Certified Internship (MBKM), Sales Growth, SWOT Analysis, Product Innovation. |
| Subjects: | H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | DEA ALVITA SALIM |
| Date Deposited: | 10 Aug 2023 02:36 |
| Last Modified: | 10 Aug 2023 02:36 |
| URI: | http://eprints.ums.ac.id/id/eprint/114920 |
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