Pengaruh Kredibilitas Influencer Terhadap Minat Beli Pada Marketplace Tiktok Shop

Syafi'i, Khoiri Abdullah and , Soepatini , S.E., M.Si., Ph.D (2023) Pengaruh Kredibilitas Influencer Terhadap Minat Beli Pada Marketplace Tiktok Shop. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study is to determine the effect of consumer buying interest through Influencer credibility including attractiveness, trustworthiness and expertise. This study uses Quantitative Research methods, the population of this study are social media users and TiktokShop. The sampling method used in this study was purposive sampling. The respondents used were 100 respondents. The data in this study were obtained from distributing questionnaires. The data analysis technique in this study used the help of SPSS software. The results of this study are Trust, expertise. Attractiveness has no positive and significant effect on buying interest, trust has a positive and significant effect on buying interest and expertise has a positive and significant effect on buying interest. This research is expected to support and provide empirical evidence related to theories related to the influence of source credibility, attractiveness, trust and expertise, on consumer buying interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	source of credibility, influencer, purchase interest, attractiveness, trust, expertise
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	KHOIRI ABDULLAH SYAFI'I
Date Deposited:	07 Aug 2023 02:21
Last Modified:	07 Aug 2023 02:21
URI:	http://eprints.ums.ac.id/id/eprint/114247

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