Ramadhan, Weni Karunia and , Ir. Much. Djunaidi, S.T, M.T (2023) Analisis Faktor yang Mempengaruhi Kepuasan Konsumen Menggunakan Metode PLS-SEM. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The creative economy grows and develops very rapidly. Thus giving rise to high competitiveness between business actors in meeting the needs of the community. IKM is one part of the development of the creative economy in Indonesia. One of the IKM commodities that has competitiveness and potential is the leather craft industry. Figha shop is one of the leather craft industries in Indonesia. The rapid development of the leather craft industry has resulted in increasingly fierce competition. This causes consumers to be more selective in buying products, thus becoming a challenge and a threat for business actors in the leather craft industry, especially Figha stores. Then an analysis of customer satisfaction was carried out to evaluate customer satisfaction which is expected to develop and improve the quality of the Figha shop business so that it can compete with competitors. This research uses a PLS-SEM method with the help of SmartPLS software. Data processing has been found that there are four variables that have significant and positive connections to consumer satisfaction, those of product quality, service quality, price, and location. But there is one variable that does not have significant and positive connections to consumer satisfaction, which is promotion. In addition, variables of product quality, service quality, price, promotion, and location affect 0.628 or 62.8% of the assessed consumer satisfaction have moderate impact.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Customer Satisfaction, SEM, PLS-SEM, SmartPLS |
| Subjects: | T Technology > TI Industrial Engineering |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | WENI KARUNIA RAMADHAN |
| Date Deposited: | 25 Jul 2023 06:45 |
| Last Modified: | 25 Jul 2023 06:45 |
| URI: | http://eprints.ums.ac.id/id/eprint/113838 |
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