Manajemen Impresi Bobby Nasution Sebagai Walikota Medan Di Akun Instagram @Bobbynst

Ansori, Isa and , Rina Sari Kusuma, M.I.Kom (2023) Manajemen Impresi Bobby Nasution Sebagai Walikota Medan Di Akun Instagram @Bobbynst. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Along with the development of the times, communication can use social media, one of which is Instagram. Instagram is an application for sharing photos and videos as well as other features that can add to the attractiveness of users. Instagram has the potential to shape public opinion in various ways, one of which is forming and managing individual impressions. In uploading photos and videos, users can manage impressions by sorting photos and videos according to the image they want. Instagram is one of the media that many people use to form and manage their self-image so that many politicians use Instagram to display their image, one of which is Bobby Nasution who was elected Mayor of Medan through the 2020 Medan Mayor election. The purpose of this research is to describe how Bobby manages impression management as Mayor of Medan on his Instagram account. This study uses the content analysis method by analyzing the content contained on the @bobbynst Instagram channel. Sampling used a purposive sampling technique with consideration of Bobby's first year as Mayor of Medan, priority work programs, as well as his most prominent impression management posts. Data validity was carried out using source training techniques. The results showed that Bobby Nasution used impression management, namely self-promotion, self-promotion, supplication, ingratiation, and intimidation.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Instagram, Impression Management, Bobby Nasution
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ISA ANSORI
Date Deposited:	15 Jul 2023 03:52
Last Modified:	15 Jul 2023 03:52
URI:	http://eprints.ums.ac.id/id/eprint/113667

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