Pemanfaatan Media Instagram Sebagai Media Promosi Online Pada Akun Instagram Online Shop @Queennhoefashion

Roziadah, Atika Yuni Nur and , Yudha Wirawanda, M.A (2023) Pemanfaatan Media Instagram Sebagai Media Promosi Online Pada Akun Instagram Online Shop @Queennhoefashion. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Queennhoefashion is an online store in the fashion industry that uses Instagram as a means of promotion with the Instagram account name @Queennhoefashion. Knowing how Instagram is used as a promotional tool by Queennhoefashion is the aim of this research. This study uses a qualitative descriptive methodology. On the @Queennhoefashion Instagram account, data was obtained from observations, interviews, documentation and literature studies. Subjects in this study are: Instagram account owner @Queennhoefashion and Instagram admin @Queennhoefashion. The results of the study show that Queennhoefashion uses the Instagram feature as a media for visual and verbal promotion through three stages: promotion planning, promotion implementation, and evaluation of the promotion process.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Instagram, Social Media, Promotion
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ATIKA YUNI NUR ROZIADAH
Date Deposited:	15 Jul 2023 03:42
Last Modified:	15 Jul 2023 03:42
URI:	http://eprints.ums.ac.id/id/eprint/113664

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