Kusumaningtyas, Larasati and , Sidiq Setyawan, S.I.Kom., M.I.Kom (2023) Representasi Excellence in Public Relation dalam Film "Thank You for Smoking" Dilihat dari Pendekatan Semiotika Roland Barthes. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine how the representation of Excellence in Public Relations in the film "Thank You For Smoking". The type of research used in this research is descriptive qualitative. The primary data from the research is the 90-minute film “Thank You For Smoking” which was released in 2005 and directed by Jason Reitman, while the primary data source in this study was obtained from Youtube. The data collection technique used is purposive sampling, with the criteria of selecting scenes that represent social stratification in the film Thank You For Smoking”. Data collection techniques in this study using documentation and observation techniques. The data analysis in this study used the semiotic analysis of Roland Barthes. The results showed that the representation of the Public Relations strategy in the film Thank You for Smoking is shown through four models in public relations, namely the press agentry model, the public information model, the two way asymmetric model and the two way symmetric model. Nick Naylor who acts as Public Relations from the academy of tobacco studies successfully uses the Public Relations model strategy to help him 2 interact with his opponents to persuade the environment to agree and think with the arguments that Nick Naylor puts out with the aim of changing bad perceptions about smoking on health and children - children. However, in carrying out his duties as a professional Public Relations, Nick is able to maintain ethics when he is a Public Relations and not arbitrarily against his opponents, such as bringing down the opposing party, interrupting the conversation, and holding back from being a listener when the opponent speaks making the statement.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Representation, Excellence in Public Relations, Semiotics |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > HE2 Public Relations N Fine Arts > NF Film |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | LARASATI KUSUMANINGTYAS |
| Date Deposited: | 07 Jul 2023 02:13 |
| Last Modified: | 07 Jul 2023 02:13 |
| URI: | http://eprints.ums.ac.id/id/eprint/113522 |
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