Astuti, Erliana Dwi and , M.B Sudinadji, S.Psi.,M.Psi (2023) Motif Kognitif Penggunaan Filter Instagram di Kalangan Mahasiswi Psikologi Universitas Muhamadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to find out what are the cognitive motives for using filters on Instagram for Instagram social media users. This type of research is a interpretive research with a qualitative approach. The data collection technique was carried out by interview method. The informants in this study were 5 female students who were active Instagram filter users. The results of this study indicate that informants who use Instagram have needs in addition to seeking information through social media, they also have needs and desires that can be satisfied in terms of appearance. The frequency of use is determined by their spare time and whenever there is an opportunity for them to open their Instagram account. the use of Instagram is easier to interact or get information visually, self-confidence increases, knows more about the latest information, makes it easier to get information and share information with friends, cognitive motives of users in using Instagram Filters due to factors to support appearance to make it look prettier and attractive, in order to feel more confident in physical appearance and face, want to exist and entertainment motives with various interesting and funny Instagram filters. Suggestions for future researchers are expected to be able to develop this research by not only examining the age range of female students, but developing it into an age range in each group. The group in question is the age range starting from school children, students to adults and those who work.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | mass media, cognitive motives, instagram, filters |
| Subjects: | B Philosophy (General); Religion > BB Psychology B Philosophy (General); Religion > BB Psychology > BB1 Social Psychology |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | ERLIANA DWI ASTUTI |
| Date Deposited: | 06 Jul 2023 02:55 |
| Last Modified: | 06 Jul 2023 02:55 |
| URI: | http://eprints.ums.ac.id/id/eprint/113517 |
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