Representasi Kecantikan dalam Iklan Wardah "Feel The Beauty" (Analisis Semiotika Roland Barthes)

Qoryningtyas, Risma Vivi and , Yudha Wirawanda, M. A (2023) Representasi Kecantikan dalam Iklan Wardah "Feel The Beauty" (Analisis Semiotika Roland Barthes). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of the study was to find out the representation of beauty in the advertisement for Wardah beauty product "Feel The Beauty" with Roland Barthes' semiotic analysis. This research method is descriptive qualitative. The data collection techniques used are in the form of observation and audio-visual analysis. The data analysis technique in this study is the semiotic analysis of Roland Barthes. Based on the results of the study, the author concluded that there are elements from the semiotics of Roland Barthes in Wardah cosmetic advertisements. The denotation in this Wardah "Feel The Beauty" ad is that a woman's beauty is not only judged by physical appearance such as white skin, long hair, body, high nose. In addition, female beauty can be radiated by the self-confidence generated from a positive attitude. A woman's self- expression wholeheartedly will radiate the beauty that comes from within her.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Representation, Beauty, Advertising
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	RISMA VIVI QORININGTYAS
Date Deposited:	22 Jun 2023 01:59
Last Modified:	22 Jun 2023 01:59
URI:	http://eprints.ums.ac.id/id/eprint/113422

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