Jannaty, Khofifah Nadia and , Dr. Edy Purwo Saputro, S.E,. M.Si (2023) Strategi Komunikasi Pemasaran Terpadu Kampung Singkong Salatiga. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The integrated marketing communication strategy of cassava village Salatiga through the media is a digital marketing method that is important to do as a means of marketing cassava village. This study aims to find out the integrated marketing communication strategy that has been implemented by Kampung Singkong through social media. This research is a qualitative descriptive study through data collection techniques through observation and interviews that are selected using non-probability sampling techniques. While the validity of the data utilizes data source triangulation techniques. The results of this study provide an explanation where integrated marketing communication in Kampung Singkong is carried out through several strategies, namely events, public relations, direct marketing, sales promotion, and advertising.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | integrated marketing communication strategy, marketing, Kampung Singkong |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | KHOFIFAH NADIA JANNATY |
| Date Deposited: | 24 May 2023 04:38 |
| Last Modified: | 24 May 2023 04:38 |
| URI: | http://eprints.ums.ac.id/id/eprint/113122 |
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