Analisis Resepsi Pedagang Kaki Lima Terhadap Berita Kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (Ppkm)

Prasetya, Adik Andi and , Vinisa N.Aisyah, S.I.Kom., M.I.Kom (2023) Analisis Resepsi Pedagang Kaki Lima Terhadap Berita Kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (Ppkm). Skripsi thesis, Universitas Muhammadiyah Surakarta.

BACA FULLTEXT
[img] PDF (Naskah Publikasi)
FINAL NASPUB2.pdf
Download (318kB)
[img] PDF (Surat Pernyataan Publikasi)
Doc1.pdf
Restricted to Repository staff only
Download (454kB) | Request a copy

Abstract

This study examines reception analysis with the aim of describing the acceptance of the PPKM Community Activity Restrictions policy on street vendors. The meaning of PPKM policy news messages can be studied by analyzing the reception created by Stuart Hall. This study used a qualitative approach with a descriptive research design. Sources of data used in this study consisted of primary data and secondary data. Primary data is obtained face-to-face from the subject or the original source, while secondary data is a type of data that cannot share information directly with research subjects. In this study, primary sources could be collected through direct interviews with 6 street vendors in the Karangasem Surakarta area who were affected by the PPKM policy. Meanwhile, secondary data was obtained from journals, articles, and books that were relevant to the research being conducted. Data analysis consisted of 3 activity flows that were intertwined simultaneously, namely: information reduction, information presentation, and conclusion drawing. The results of this research show that there are Dominant, Negotiated, and Oppositional positions in this study. The difference in acceptance in this study is related to the attitude of the informants towards health issues, namely Covid 19 which was rife at the time the research was conducted.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Reception Analysis, Street Vendors, News Paper PPKM Policy
Subjects: H Social Sciences > HE Communications
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: ADIK ANDI PRASETYA
Date Deposited: 24 May 2023 04:35
Last Modified: 24 May 2023 04:35
URI: http://eprints.ums.ac.id/id/eprint/113120

Actions (login required)

View Item View Item
UMS ETD-db is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.