Pengaruh Kualitas Produk, Kepercayaan Konsumen, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Bengkel Yamaha SBR Solo

Setiyawan, Dedy and , Dr. Rini Kuswati, S.E., M.Si. (2023) Pengaruh Kualitas Produk, Kepercayaan Konsumen, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Bengkel Yamaha SBR Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Np i Final Dedy revisi.pdf Download (198kB)
	PDF (Halaman Depan) Halaman Depan1.pdf Download (655kB)
	PDF (Bab I) Bab I.pdf Download (218kB)
	PDF (Bab II) Bab II.pdf Restricted to Repository staff only Download (219kB)
	PDF (Bab III) Bab III.pdf Restricted to Repository staff only Download (238kB)
	PDF (Bab IV) Bab IV.pdf Restricted to Repository staff only Download (444kB)
	PDF (Bab V) Bab V.pdf Restricted to Repository staff only Download (94kB)
	PDF (Daftar Pustaka) Dapus.pdf Download (212kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (222kB)
	PDF (Surat Pernyataan Publikasi) Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (686kB)

Abstract

This research was conducted to determine the effect of product quality, consumer confidence and service quality on customer satisfaction at the SBR Solo workshop. This type of research is quantitative research. The data used in this study is primary data where the data is obtained from the answers of respondents through the questionnaire that has been given. In this study, a sample of 192 respondents was used which was then processed with the Smart PLS 3.0 computer program. The analysis test in this study used the partial least squares test. The data analysis technique used in this study is the outer model analysis and the inner model analysis. The results of this study indicate that product quality has a significant effect on customer satisfaction, consumer trust has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, product quality, consumer confidence and service quality have a significant effect on customer satisfaction.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Effect of Product Quality, Consumer Trust, Service Quality, Customer Satisfaction.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DEDY SETIYAWAN
Date Deposited:	24 May 2023 08:06
Last Modified:	24 May 2023 08:06
URI:	http://eprints.ums.ac.id/id/eprint/113027

Actions (login required)

View Item