Pengaruh Customer Experience Terhadap Repurchase Intention Pada Penumpang Bus Dengan Customer Satisfaction Sebagai Variabel Intervening

Yudianto, David Eka and , Kussudyarsana ,S.E.,M.Si., Ph.D (2023) Pengaruh Customer Experience Terhadap Repurchase Intention Pada Penumpang Bus Dengan Customer Satisfaction Sebagai Variabel Intervening. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi Final Dedy revisi.pdf Download (198kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (493kB)
	PDF (Bab I) BAB I.pdf Download (52kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (117kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (146kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (277kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (39kB) | Request a copy
	PDF (Daftar PUstaka) DAFTAR PUSTAKA.pdf Download (137kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (416kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) 2-Surat-Pernyataan Publikasi-dan-Lampiran-2-Feb-20231.pdf Restricted to Repository staff only Download (654kB) | Request a copy

Abstract

This study aims to analyze the effect of Customer Experience on Repurchase Intention with Customer Satisfaction as an Intervening Variable on bus passengers. This research is included into quantitative research. The population of this study is people who have used bus transportation. The samples collected in this study were 100 respondents. The sample selection technique is using purposive sampling where the sample is determined based on certain criteria. The data used is primary data where the data is obtained from the answers of respondents through the questionnaire that has been given. SmartPLS 3.0 is used in research as an analytical tool. The results of this study indicate that (1) Customer Experience has a positive and significant influence on Repurchase Intention. (2) Customer Experience has a positive and significant influence on Customer Satisfaction. (3) Customer Satisfaction has a positive and significant influence on Repurchase Intention. (4) The Customer Satisfaction variable is able to provide a mediating effect on the Customer Satisfaction variable on the Repurchase Intention variable.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Customer Experience, Customer Satisfaction, Repurchase Intention
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DAVID EKA YUDIANTO
Date Deposited:	24 May 2023 05:34
Last Modified:	24 May 2023 05:34
URI:	http://eprints.ums.ac.id/id/eprint/112940

Actions (login required)

View Item