Muslimah, Putri and , Wafiatun Mukharomah, Dra., M.M. (2023) Analisis Strategi Komunikasi Pemasaran Business to Business (B2B) Dalam Meningkatkan Penjualan Produk Ekonomi Sirkular Limbah Sampah Plastik : Paste Laboratory di Yogyakarta (Studi Pada Mitra Bisnis PT Inamas Sintesis Teknologi). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASPUB PUTRI FEB.pdf Download (622kB) |
|
PDF (Surat Pernyataan Publikasi)
CamScanner 20-05-2023 21.19.pdf Restricted to Repository staff only Download (797kB) |
Abstract
This study discusses the problem regarding the marketing communication strategy carried out by the Yogyakarta Paste Laboratory, namely the Business to Business marketing communication strategy. The purpose of this study is to determine the Business to Business Marketing Communication Strategy Paste Laboratory Yogyakarta. This study uses a type of qualitative research using a qualitative descriptive approach. The results of this study are the marketing communication strategies used by Paste Laboratory, divided into 3 strategies, namely 1) Collaboration or partnership with several parties related to Paste Laboratory products, 2) offline marketing or traditional marketing, and 3) Inbound marketing or marketing applying or using the internet. This research is expected to help further researchers who discuss marketing or types of circular economy products further.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Marketing communications, Communication Strategy, Business to Business, Circular Economy |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | PUTRI MUSLIMAH |
| Date Deposited: | 22 May 2023 06:31 |
| Last Modified: | 22 May 2023 06:31 |
| URI: | http://eprints.ums.ac.id/id/eprint/112831 |
Actions (login required)
 |
View Item |
