Prasetya, Andhika Fajar and , Nur Latifah Umi Satiti, S.Sos., M.A (2023) Pemberdayaan Pemuda di Dusun Nglurah, Tawangmangu, Karanganyar Dalam Mengimplementasikan E-Commerce Sebagai Media Penjualan Online Produk Budidaya Tanaman Hias. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Nglurah Hamlet, which is in Tawangmangu District, is a hamlet located in the highlands, to be precise at the foot of Mount Lawu, which is at an altitude of 1800 meters above sea level. This hamlet has a cold climate and is very suitable for planting various types of plants, one of which is ornamental plants. Since Covid-19, the community has had difficulty marketing ornamental plants because tourist attractions are closed. This then makes the sales turnover of ornamental plants decline. The PKM-PM team identified solutions to overcome the partners' problems. The solutions chosen have scientific evidence that they are effective in applying them to similar cases. The chosen solution is the use of e-commerce in an effort to increase sales of ornamental plant products. The output targets of this activity are progress reports, manuals, and final reports. There are four methods of implementing this activity, namely preparation, socialization and community approach, implementation of activities, as well as observation and evaluation. The results achieved from this activity were the implementation of activities in the form of nine activities, namely coordination meetings and giving pre-tests, coordination meetings with partners regarding the technical implementation of the event and team introductions, Handover of all properties for product photography and videography practice to partners, photography and videography training along with basic editing, dissemination of basic e-commerce materials, training on organizing and uploading products in online stores, training on keyword advertising materials in e-commerce (shopee), training on packing ornamental plants and giving post-tests to partners. Second, the results achieved are in the form of increasing partners' knowledge about e-commerce, increasing viewers and engagement in e-commerce. Third, from this activity the PKM-PM TEAM also produced an Activity Implementation Manual and also an Activity Implementation Poster.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | PKM-PM, Youth Empowerment, Ornamental Plants, E-commerce |
| Subjects: | H Social Sciences > HE Communications > HE1 Media Massa H Social Sciences > HE Communications > HE4 Social Media H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ANDHIKA FAJAR PRASETYA |
| Date Deposited: | 23 May 2023 06:14 |
| Last Modified: | 23 May 2023 06:14 |
| URI: | http://eprints.ums.ac.id/id/eprint/112821 |
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