Widiyaningsih, Leny Marlin and , Ihwan Susila, S.E,.M.Si.,Ph.D (2023) Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Dawet Kemayu (Studi Pada Konsumen Dawet Kemayu Mojosongo, Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of Dawet Kemayu. The method used in this study is a quantitative method and the assessment of the results of this study is based on the answers to the questionnaire given to respondents using a Likert Scale. The population in this study were Dawet Kemaya Consumers in the Mojosong Village, Surakarta, the sample in this study was 100 respondents. The technique used in sampling in this study was a non-probability sampling technique, namely convinance. Based on the research conducted, it shows that the test results have obtained that the variables of product quality, price, and promotion have a positive and significant effect on purchasing decisions on Dawet Kemayu products.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | product quality, price, promotion, and purchase decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD282 Production management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | LENY MARLIN WIDIYANINGSIH |
| Date Deposited: | 20 May 2023 07:51 |
| Last Modified: | 20 May 2023 07:51 |
| URI: | http://eprints.ums.ac.id/id/eprint/112765 |
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