Mursit, Elvin Octaviana and -, Palupi, S.Sos., M.A (2023) DIRI DALAM INSTAGRAM (Instagram sebagai Ruang untuk Mempresentasikan Ideal Self pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The emergence of social media can’t be separated from the need for users to communicate. The most popular social media among young people is Instagram. The use of Instagram is closely related to self-presentation that can be seen from interactions on Instagram and communication between users. Self-presentation is an effort to show oneself by leaving an impression in the memories of others. Aims to get confirmation from others so as to strengthen the ego and increase self-esteem. In conducting self-presentation, it shows various aspects of self, including ideal-self and real self. This research is used to find out how Muhammadiyah Surakarta University students present their ideal-self on Instagram. This research uses descriptive qualitative methods, while the data collected through interviews, observation and data validation techniques using triangulation of data sources. Where this research uses Impression Management Theory with a hyperpersonal approach that is carried out based on categorization in the form of sender, receiver, channel and feedback. The results of the study explain that students of University of Muhammadiyah Surakarta carry out several forms of ideal-self presentation on Instagram such as choosing photos/videos that match the criteria by determining the composition and angle, building a positive impression/character, using features, choosing and writing positive and appropriate captions, so that these forms of results as expected receive positive feedback.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | instagram, ideal-self, self-presentation, impression management theory, hyperpersonal |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ELVIN OCTAVIANA MURSIT |
| Date Deposited: | 20 May 2023 01:35 |
| Last Modified: | 20 May 2023 01:35 |
| URI: | http://eprints.ums.ac.id/id/eprint/112536 |
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