Wicaksono, Aditya Bagus and , Dr. Choirul Amin, S.Si.,MM (2023) Analisis Dampak Pandemi Terhadap Sosial - Ekonomi Masyarakat Pengusaha Industri Kecil Sarung Tenun Goyor di Kecamatan Taman Kabupaten Pemalang. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The goyor woven sarong is a non-machine loom originating from the village of North Wanarejan and has spread to Taman District, Pemalang Regency. This woven sarong craft began to produce from 1942 and continues to grow until now. Starting with the Covid-19 pandemic, goyor woven sarong entrepreneurs experienced a decline in terms of workforce, production, prices, and so on. The purpose of making this research namely (1) Analyze the impact of the Covid-19 pandemic on the socio-economics of ATBM goyor woven sarong entrepreneurs in Taman Subdistrict, Pemalang Regency, (2) Analyze the survival strategy of goyor ATBM woven sarong entrepreneurs during the Covid-19 pandemic in Taman Subdistrict Pemalang Regency. Data processing techniques are carried out in several stages including editing, coding, tabulation and cleaning. The results of this study have 60 respondents, the following research results show (1) there is a covid-19 pandemic, operational hours which were previously 8 hours per day have become 6 hours. Labor, production and turnover are very influential on the sustainability of the sarong entrepreneur. Workers' salaries have decreased from 12% for fine materials and 9% for coarse materials. Raw material prices 16-20 million reach 50%, 16-20 million achieve a reduction of 30% and 25 million there is only 1 entrepreneur. (2) Production experienced a change in motifs, 60% and color 13% and no change, 27%, the price strategy of the goyor woven sarong entrepreneur, namely a 10% discount for one dozen, the promotion strategy of the goyor woven sarong entrepreneur, which has not yet been 86% because they have collaborated with people, 87% of goyor woven sarongs are marketed overseas.
Item Type: | Thesis (Skripsi) |
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Uncontrolled Keywords: | Goyor woven sarong industry, Impact of covid-19 |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) |
Divisions: | Fakultas Geografi > Geografi Fakultas Geografi > Geografi Fakultas Geografi > Geografi |
Depositing User: | ADITYA BAGUS WICAKSONO |
Date Deposited: | 13 May 2023 06:28 |
Last Modified: | 13 May 2023 06:28 |
URI: | http://eprints.ums.ac.id/id/eprint/112003 |
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