Peran Strategi Komunikasi Pemasaran Untuk Meningkatkan Daya Tarik Wisatawan Di Pantai Sembukan Kecamatan Paranggupito Kabupaten Wonogiri

Mustaqim, Arsalan and , Dr. Edy Purwo Saputro, S.E., M.Si. (2023) Peran Strategi Komunikasi Pemasaran Untuk Meningkatkan Daya Tarik Wisatawan Di Pantai Sembukan Kecamatan Paranggupito Kabupaten Wonogiri. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Marketing communicative strategies can boost tourism potential in the region. Wonogiri Regency has several variations of various tourist attraction options. One of them is Sembukan Beach. However, not many tourists know about this natural beauty and it is still relatively quiet. Therefore, an innovative communication strategy is needed to encourage this tourism potential. Purpose of this study was to find out marketing communication strategies for using social media Instagram in Sembukan Beach tourism, Paranggupito District, Wonogiri Regency with Efrita's theory (2015) which divides the steps of a communication strategy. This research use desciptive qualitative approach. Methods of data collection through documentation, observation, and interviews. Sampling of data through a purposive sample technique. Results of the study show that Sembukan Beach tourism in Wonogiri in carrying out communication strategies utilizes social media as a means of improving communication strategies. Communication was well established between the Department of Youth, Sports and Tourism of Wonogiri Regency, the Pokdarwis, Sembukan Beach tourism manager and the community. This is evidenced by the existence of good coordination and cooperation. Sembukan Beach still uses social media in the form of Instagram belonging to Paranggupito Tourism Village.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Instagram; Sembukan Beach; Innovative Communication Strategy
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ARSALAN MUSTAQIM
Date Deposited:	12 May 2023 02:40
Last Modified:	12 May 2023 02:40
URI:	http://eprints.ums.ac.id/id/eprint/111814

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