Sabtiawan, Aldi Anggoro and , Much Djunaidi, S.T,. M.T (2023) Analisis Pengembangan Usaha Bisnis Jamu Tradisional Menggunakan Analisis SWOT Dan QSPM (Studi Kasus : UMKM Produsen Jamu Suti Sehati). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The COVID-19 pandemic, which has been going on since March 2020, has resulted in changes to the economy in Indonesia. The impact of economic changes also affected Suti Sehati's MSMEs. The COVID-19 pandemic has resulted in the cessation of herbal medicine production activities. After the COVID-19 pandemic, UMKM Suti Sehati resumed production activities. Therefore, research is needed to find the right business development strategy so that it can return to competing in the market. SWOT analysis is one of the tools used to analyze the internal and external environment of a company to achieve a systematic approach and support for decision-making situations. This analysis refers to thinking about how to maximize strengths and opportunities and minimize weaknesses and threats. The Quantitative Strategic Planning Matrix (QSPM) is used to determine the value of the attractiveness of various strategies based on how far the success factors of internal and external factors are utilized. The results of the study showed that there were 12 identified internal factors, namely 6 strengths and 6 weaknesses, with an internal factor score of 2,957 and an external factor score of 2,809 consisting of 6 opportunity factors and 5 threat factors with the company's position in cell V that can be applied is "market penetration and product development". The strategy that is a priority to be implemented by UMKM Suti Sehati is to maintain prices and improve product quality to reach new consumers and increase consumer satisfaction with a TAS score of 5,285.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | SWOT, IFE, EFE, QSPM, Strategy, MSMEs |
| Subjects: | T Technology > TI Industrial Engineering |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | ALDI ANGGORO SABTIAWAN |
| Date Deposited: | 02 May 2023 07:00 |
| Last Modified: | 02 May 2023 07:01 |
| URI: | http://eprints.ums.ac.id/id/eprint/111330 |
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