Pengembangan Bisnis Batik Tulis Tradisional Windasari Di Desa Kliwonan Sragen

Sanusi, Arvan and , Drs. Joko Suwandi, S.E., M.Pd, (2023) Pengembangan Bisnis Batik Tulis Tradisional Windasari Di Desa Kliwonan Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aims of this study were (1) to find out the business development strategy for traditional windasari batik in Kliwonan village, Sragen. (2) to find out the supporting and inhibiting factors in the process of developing a traditional windasari written batik business in Kliwonan village, Sragen. The research method used used in this study is a qualitative description. The techniques used in this study were observation, interviews and documentation. Data analysis through data reduction, data presentation, and drawing conclusions. The technique of checking the validity of the data uses technique triangulation and source triangulation. The results of this study indicate that (1) The production aspect with an assessment of location factors, raw materials, technology and production processes is declared feasible to be developed. The marketing aspect shows that the business being carried out is feasible enough to be developed by looking at the development of sales from small to larger. (2) . The strength factor is based on the 4Ps, namely: (i) Product (variety, quality, packaging and price); (ii) Price (conformance with quality and discounted price); (iii) Promotion (advertising, flyers, online, social media, and word of mouth); and (iv) Point of sale (easy to reach, direct sales, and distribution channels). Weakness factors, including: (i) Prices are more expensive than competitors, (ii) There are no price discounts on certain purchases; (iii) Lack of sales and product information; (iv) Lack of manpower; (v) Places of sale/stands are less attractive; and (vi) Without sales intermediaries.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	development, business, batik
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ARVAN SANUSI
Date Deposited:	18 Apr 2023 02:10
Last Modified:	18 Apr 2023 02:10
URI:	http://eprints.ums.ac.id/id/eprint/111287

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