Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Rumah Makan Soto Seger Hj. Fatimah Boyolali

Patandalu, Dimas Suryo and , Edy Purwo Saputro, S.E.,M.Si (2023) Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Rumah Makan Soto Seger Hj. Fatimah Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service quality, price and location on customer satisfaction at the Soto Seger Hj Fatimah Boyolali restaurant. The method used in this research is a quantitative method. The population in this study were consumers of the Hj Fatimah Boyolali soto seger restaurant. The sampling technique used in this study was purposive sampling with a total of 100 respondents according to predetermined criteria. Source of data used in this research is primary data and data collection method using a questionnaire. The data analysis tool used was SPSS version 16. The results of the analysis in this study showed that service quality had a positive and significant effect on satisfaction, price had a positive and significant effect on customer satisfaction, location had a positive but not significant effect on customer satisfaction.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Service Quality, Price, Location, Consumer Statisfaction.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIMAS SURYO PANTANDALU
Date Deposited:	21 Feb 2023 08:11
Last Modified:	21 Feb 2023 08:11
URI:	http://eprints.ums.ac.id/id/eprint/110490

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