Prasetyo, Taufik Gusti and , Vinisa Nurul Aisyah, S.I.Kom., M.I.Kom (2023) Optimalisasi Model Strategi Public Relations Pada Museum Tumurun Private Surakarta Selama Pandemi Covid-19. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study was to find out how to optimize the Public Relations strategy model at the Tumurun Private Surakarta museum during the COVID-19 pandemic. This type of research is a qualitative research with a descriptive research design, where the researcher places more emphasis on the depth of the data sourced from the facts obtained in the field. The data collection method used in this research is to make observations, documentation and interviews. The data collection technique used is purposive sampling, where this technique includes people who have been selected based on certain criteria that have been made by the researcher. The criteria for informants in this study are the managers and policy makers of optimizing the Public Relations strategy model at the Tumurun Private Surakarta museum during the COVID-19 pandemic. The data analysis technique used is an interactive model consisting of 4 stages, namely (1) data collection (2) data reduction (3) data presentation (4) drawing conclusions. The results of this study indicate that the optimization of the public relations strategy model at the Tumurun Private Surakarta Museum during the covid-19 pandemic has gone well, this can be seen from the implementation of excellence theory that has been carried out through the existence of a technical and strategic knowledge base, the existence of an ideal communication relationship between owners and employees to realize shared expectations, as well as the existence of an ideal
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | The purpose of this study was to find out how to optimize the Public Relations strategy model at the Tumurun Private Surakarta museum during the COVID-19 pandemic. This type of research is a qualitative research with a descriptive research design, where the researcher places more emphasis on the depth of the data sourced from the facts obtained in the field. The data collection method used in this research is to make observations, documentation and interviews. The data collection technique used is purposive sampling, where this technique includes people who have been selected based on certain criteria that have been made by the researcher. The criteria for informants in this study are the managers and policy makers of optimizing the Public Relations strategy model at the Tumurun Private Surakarta museum during the COVID-19 pandemic. The data analysis technique used is an interactive model consisting of 4 stages, namely (1) data collection (2) data reduction (3) data presentation (4) drawing conclusions. The results of this study indicate that the optimization of the public relations strategy model at the Tumurun Private Surakarta Museum during the covid-19 pandemic has gone well, this can be seen from the implementation of excellence theory that has been carried out through the existence of a technical and strategic knowledge base, the existence of an ideal communication relationship between owners and employees to realize shared expectations, as well as the existence of an ideal |
| Subjects: | T Technology > TZ Technical Information |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | TAUFIK GUSTI PRASETYO |
| Date Deposited: | 20 Feb 2023 02:30 |
| Last Modified: | 20 Feb 2023 02:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/110354 |
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