Widyawati, Dika and , Drs. Joko Suwandi, M.Pd. (2023) Pengaruh Harga, Online Customer Review dan Promosi Terhadap Keputusan Pembelian pada Marketplace Shopee di Kalangan Mahasiswa di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![]() |
PDF (Naskah Publikasi)
NASKAH PUBLIKASI_DIKA WIDYAWATI_A210180109.pdf Download (905kB) |
![]() |
PDF (Halaman Depan)
HALAMAN DEPAN.pdf Download (1MB) |
![]() |
PDF (Bab I)
BAB I.pdf Download (330kB) |
![]() |
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (402kB) | Request a copy |
![]() |
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (677kB) | Request a copy |
![]() |
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (564kB) | Request a copy |
![]() |
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (198kB) | Request a copy |
![]() |
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (414kB) |
![]() |
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (2MB) | Request a copy |
![]() |
PDF (Surat Pernyataan Publikasi)
Surat-Pernyataan-Publikasi-Dika Widyawati.pdf Restricted to Repository staff only Download (835kB) | Request a copy |
Abstract
This study aims to determine the effect of price, online customer reviews and promotions on purchasing decisions on the Shopee marketplace. This type of research is quantitative with a correlational research design. The population in this study are Surakarta City students who are consumers or users of the Shopee marketplace. The sampling technique used purposive sampling so that a sample of 100 students was obtained. The data analysis technique used is multiple linear regression analysis, t test, F test, and test the coefficient of determination (R2). The results of this study indicate that partially and simultaneously the price variables, online customer reviews and promotions have a significant effect on purchasing decisions on the Shopee marketplace. These three variables contribute 66.4% to the purchasing decision.
Item Type: | Thesis (Skripsi) |
---|---|
Uncontrolled Keywords: | Harga, Online Customer Review, Promosi, Keputusan Pembelian |
Subjects: | L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education |
Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
Depositing User: | DIKA WIDYAWATI |
Date Deposited: | 20 Feb 2023 02:55 |
Last Modified: | 20 Feb 2023 03:00 |
URI: | http://eprints.ums.ac.id/id/eprint/110139 |
Actions (login required)
![]() |
View Item |