Sistem Informasi Pemasaran UMKM Kreasi Yiyi Berbasis Website

Pradana, Dika Adi and , Fatah Yasin Al Irsyadi, ST., M.T. (2023) Sistem Informasi Pemasaran UMKM Kreasi Yiyi Berbasis Website. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

During this pandemic, all activities outside the home must be limited to break the chain of transmission of the COVID-19 virus. Due to this, almost all face-to-face activities are abolished and replaced by online or online. This can be done because of advances in technological developments in today's era. Some activities that have to be done online include learning at school, work activities that may be done online, and shopping. Online shopping is possible because of the advancement of technology and the large number of third parties that offer delivery services. Therefore, the design of a marketing information system or marketing website is needed to help product marketing on the internet. Kreasi Yiyi SMEs are SMEs engaged in the culinary field. Kreasi Yiyi sells various kinds of cakes at affordable prices. The impact of the spread of the corona virus and the conventional methods of promotion have made Kreasi Yiyi's less well-known in the community, resulting in a decrease in monthly profits. To help Kreasi Yiyi increase the number of sales, a website-based information system was developed. The method used to develop this information system is a structured waterfall method consisting of needs analysis, system design, program code writing, testing, and system implementation. The testing phase will be carried out using two methods, namely Black Box Testing and a questionnaire with System Usability Scale (SUS). The result of black box testing show that all system fuctions run smoothly, and result from system usability scale (SUS) test get a score 74.68, with these result the system is in the good range, which means the system is feasible for used.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Marketing, Information Systems, SMEs, Website.
Subjects:	T Technology > TZ Technical Information
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Teknik Informatika
Depositing User:	DIKA ADI PRADANA
Date Deposited:	17 Feb 2023 07:26
Last Modified:	22 Feb 2023 02:06
URI:	http://eprints.ums.ac.id/id/eprint/109989

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