Analisis Preferensi Belanja Online Di Masa Pandemi Covid -19

Hertyawan, Aufa Atara Dzulhi and -, Munajat Tri Nugroho S.T, M.T, Ph.D (2023) Analisis Preferensi Belanja Online Di Masa Pandemi Covid -19. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Covid-19 in Indonesia has resulted in a change in attitudes in public places such as social distancing and physical distancing and changed people to use online shopping activities more. This study intends to analyze what criteria can affect in carrying out shopping activities during a pandemic. The method used is an Analitycal Hierarchy Process (AHP) using Microsoft Excel. The calculation results of the largest main criteria are convenience with a value of 0.43 or 43%, the largest sub-criterion of convenience is easily accessible by 0.51% or 51%, the sub-criteria of trust is Customer Service of 0.47 or 47%, finally the quality sub-criteria is Built Quality of 0.50 or 50%. The alternative chosen in shopping activities on Covid-19 is online with a value of 96.6%.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Covid-19, Online Shopping, AHP
Subjects:	T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	AUFA ATARA DZULHI HERTYAWAN
Date Deposited:	17 Feb 2023 03:48
Last Modified:	17 Feb 2023 03:49
URI:	http://eprints.ums.ac.id/id/eprint/109600

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