Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Produk Iphone (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta Yang Menggunakan Iphone)

Sukaningsih, Putri Aji and , Sri Murwanti, S.E., M.M. (2022) Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Produk Iphone (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta Yang Menggunakan Iphone). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of Digital Marketing and product quality on purchasing decisions. This research is included into quantitative research. The population of this study were students of the Faculty of Economics and Business, Muhammadiyah University of Surakarta. The samples collected in this study were 100 respondents. The data used is primary data where the data is obtained from the answers of respondents through the questionnaire that has been given. The results of this study indicate that (1) Digital Marketing has a positive and significant effect on Purchase Decisions. (2) Product quality has a positive and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Digital Marketing, Product Quality, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRI AJI SUKANINGSIH
Date Deposited:	16 Feb 2023 08:43
Last Modified:	16 Feb 2023 08:43
URI:	http://eprints.ums.ac.id/id/eprint/109582

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