Kurniawati, Sinta Dewi and , Dr. Edy Purwo Saputro, S.E,. M.Si (2023) Strategi Komunikasi Pemasaran @Beautymoonshop Melalui Media Sosial. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
(baru) Naskah Publikasi Sinta Dewi.pdf Download (616kB) |
|
PDF (Surat Pernyataan Publikasi)
Doc3.pdf Restricted to Repository staff only Download (380kB) | Request a copy |
Abstract
This study proposes an integrated marketing communication strategy @Beautymoonshop in the use of social media as a place of promotion. In this study, the aim was to find out the integrated marketing communication strategy carried out by @Beautymoonshop in using social media. In this study using descriptive qualitative. Data collection techniques using interview techniques. This study focuses on the use of AIDA theory. The results of research with the application of AIDA theory which consists of four stages. The first stage of attention, trying to attract attention by placing product advertisements on social media. The second stage is interest, trying to build consumer interest by providing attractive promos. The third stage is desire, to grow the desire to buy, @Beautymoonshop provides the best service to consumers and offers the best prices. The fourth stage of action, consumers buy products that have been offered from the first stage to the third stage so that they are successful.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Marketing communication strategy, integrated marketing communications, AIDA |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | SINTA DEWI KURNIAWATI |
| Date Deposited: | 17 Feb 2023 08:57 |
| Last Modified: | 17 Feb 2023 08:57 |
| URI: | http://eprints.ums.ac.id/id/eprint/109510 |
Actions (login required)
 |
View Item |
