Pengaruh Harga, Cita Rasa Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen Mixue Ice Cream & Tea ( Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta)

Husnah, Anisa'ul and , Imron Rosyadi, S.E., M.Si. (2023) Pengaruh Harga, Cita Rasa Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen Mixue Ice Cream & Tea ( Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (658kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (798kB)
	PDF (Bab I) BAB I.pdf Download (93kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (136kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (229kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (284kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (30kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (151kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (432kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (299kB) | Request a copy

Abstract

This study aims to analyze the effect of price, taste and service quality on consumer repuchase interest Mixue Ice Cream & Tea. The population and sample in this study were undergraduate student respondents at Muhammadiyah University of Surakarta who had made purchases at Mixue Ice Cream & Tea, and the number of respondents as the sample in this study was 100 respondents. The type of data used in this study is primary data. The data collection method used is a questionnaire. Data analysis technique using multiple linear regression analysis test. The results of the analysis in this study indicate that price has a positive and significant effect on repurchase intention, taste has a positive and insignificant effect on repurchase intention and service quality has a positive and significant effect on repurchase intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Taste, Service Quality and Repurchase Interest.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANISA'UL HUSNAH
Date Deposited:	16 Feb 2023 07:38
Last Modified:	16 Feb 2023 07:38
URI:	http://eprints.ums.ac.id/id/eprint/109492

Actions (login required)

View Item