Pengaruh Harga, Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Konsumen Skincare Skintific

Ni'mah, Nadhifa Nur Izzatun and , Dr. Edy Purwo Saputro, S.E., M.Si (2022) Pengaruh Harga, Kualitas Produk Dan Inovasi Produk Terhadap Keputusan Pembelian Konsumen Skincare Skintific. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the effect of price, product quality, and product innovation on consumer purchasing decisions for skincare skintific. This research uses quantitative methods. The type of research used in this study is an associative research type. The population in this study were all consumers who had purchased skincare skintific in Surakarta. The sample in this study were 100 consumers who had purchased skincare skintific in Surakarta. Source of data used in this research is primary data. The measurement scale used in this study is 5 Likert scale. Data analysis used in this study used SPSS version 25. The results of the analysis in this study showed that price had a positive and significant effect on purchasing decisions, product quality had a positive but not significant effect on purchasing decisions while product innovation had a positive and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Product Quality, Product Innovation, Purchase Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NADHIFA NUR IZZATUN NI'MAH
Date Deposited:	16 Feb 2023 04:11
Last Modified:	16 Feb 2023 04:11
URI:	http://eprints.ums.ac.id/id/eprint/109479

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