Elasari, Winarni and , Dr. Moechamad Nasir, S.E., M.M (2023) Pengaruh Perceived Usefulness, Perceived Ease Of Use, dan Word Of Mouth Terhadap Brand Loyalty Pada Pengguna Layanan Pesan Antar Makanan Gofood di Solo Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study examines the influence of Perceived Usefulness, Perceived Ease of Use, and Word of Mouth on Brand Loyalty. In this study, the aim is to analyze and discuss Perceived Usefulness on Brand Loyalty, Perceived Ease of Use on Brand Loyalty, and Word of Mouth on Brand Loyalty. This type of research is an explanatory research based on a survey using a quantitative approach. The data collection tool in this study used a questionnaire with measurements using a Likert scale. In this study, a sample of 125 respondents was used which was then processed with the IBM SPSS 26 software program. The results of this study are that Perceived Usefulness has a positive and significant effect on Brand loyalty, Perceived Ease of Use has a positive and significant effect on Brand Loyalty, and Word of Mouth has a positive and significant effect on Brand Loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Perceived Usefulness, Perceived Ease of Use, Word of Mouth, Brand Loyalty. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | WINARNI ELASARI |
| Date Deposited: | 16 Feb 2023 01:56 |
| Last Modified: | 16 Feb 2023 01:57 |
| URI: | http://eprints.ums.ac.id/id/eprint/109413 |
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