Pengaruh Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Di Mie Gacoan Dengan Minat Pembelian Ulang Sebagai Variabel Mediasi

Nugroho, Dwi Cahyo and , Ir. Irmawati , S.E., M.Si (2023) Pengaruh Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Di Mie Gacoan Dengan Minat Pembelian Ulang Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze repurchase interest mediating the relationship between price and service quality to Gacoan Noodle customer loyalty. This research is a type of quantitative research. The population and sample of this study were students of the Muhammadiyah University of Surakarta as many as 85 people. The data source used in this study is primary data. The data collection method uses a questionnaire with a likert scale format. Data analysis using SmartPLS software. The results of this study show that price has a positive and significant effect on repurchase interest in consumers. The quality of service has a positive and significant effect on the interest in repurchases in consumers. Price has a positive and significant effect on customer loyalty to consumers. The quality of service has a negative and insignificant impact on customer loyalty to consumers. Repurchase interest has a positive and significant effect in mediating customer loyalty to consumers.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Quality of Service, Repurchase Interest, Customer loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DWI CAHYO NUGROHO
Date Deposited:	14 Feb 2023 02:40
Last Modified:	14 Feb 2023 02:41
URI:	http://eprints.ums.ac.id/id/eprint/108937

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