Pengaruh Country Of Origin, Perceived Quality, Brand Image dan Price Perception Terhadap Purchasing Decision (Studi Kasus pada Smartphone OPPO Buatan China di Kota Solo)

Nurseto, Sulistiyo and , Dra.Mabruroh, M.M (2023) Pengaruh Country Of Origin, Perceived Quality, Brand Image dan Price Perception Terhadap Purchasing Decision (Studi Kasus pada Smartphone OPPO Buatan China di Kota Solo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The development of globalization has caused the whole world to be connected without any boundaries, this is marked by the ease of communication to all corners of the world, because of this, the flow of import-export trade between countries is getting smoother. Indonesia has established trade relations with China for centuries, in Indonesia itself China is famous for selling cheap but also quality goods, especially in terms of technology, one of which is smartphone products. Smartphones originating from Indonesia are in fact less competitive with other countries, especially China, which ranks first in the data on cellphone sales in Indonesia. This study discusses "The Influence of Country of Origin, Perceived Quality, Brand Image and Price Perception on Purchasing Decisions (a special study on OPPO smartphones made in China)" using a quantitative description method with a sample of OPPO smartphone users in Solo City. The results of this study indicate that Country of Origin, Perceived Quality, Brand Image and Price Perception have an influence on Purchasing Decision.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Country of Origin, Perceived Quality, Brand Image, Price Perception, and Purchasing Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SULISTIYO NURSETO
Date Deposited:	13 Feb 2023 04:09
Last Modified:	13 Feb 2023 04:09
URI:	http://eprints.ums.ac.id/id/eprint/108745

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