Pengaruh Brand Trust dan Brand Confidence Terhadap Brand Loyalty Pada Produk Kecantikan Lokal

Khalda Luthfi, Salsabila and -, Prof. Dr. Anton Agus Setyawan, S.E, M.Si (2021) Pengaruh Brand Trust dan Brand Confidence Terhadap Brand Loyalty Pada Produk Kecantikan Lokal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) np salsa (mnj) rev.pdf Download (657kB)
	PDF (Halaman Depan) HALAMAN DEPAN rev.pdf Download (821kB)
	PDF (Bab I) BAB I.pdf Download (162kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (231kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (124kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (241kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (99kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (215kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (379kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) surat publikasi.pdf Restricted to Repository staff only Download (557kB) | Request a copy

Abstract

This study aims to analyze the effect of brand trust and brand confidence on brand loyalty in local beauty products. The population of this research is the people of Surakarta and the sample in this research is 200 respondents. The type of data used in this study is primary data. Methods of data collection using a questionnaire and processed using the SPSS analysis tool. The results of the study show that brand trust and brand confidence have a significant effect on brand loyalty in local beauty products.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Brand Trust, Brand Confidence, Brand Loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SALSABILA KHALDA LUTHFI
Date Deposited:	08 Feb 2023 08:09
Last Modified:	08 Feb 2023 08:09
URI:	http://eprints.ums.ac.id/id/eprint/108449

Actions (login required)

View Item