Pengaruh Kualitas Produk, Pelayanan, Dan Keamanan Terhadap Keputusan Pembelian Di E-Commerce

Darmawan, Riko Tri and , Tri Nur Wahyudi, S.Pd, MM (2023) Pengaruh Kualitas Produk, Pelayanan, Dan Keamanan Terhadap Keputusan Pembelian Di E-Commerce. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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The development of online business makes sellers have to pay attention to product, service, and security so that consumers make purchases in e-commerce. This study aims to determine the effect of product, service, and security on consumer purchasing decisions. This research is a quantitative research with associative approach. The number of samples were 50 students of Accounting Education at the Muhammadiyah University of Surakarta.. Data analysis techniques are multiple linear regression analysis, F test (simultaneous test), t test (partial), and test the coefficient of determination,. The results of the analysis show that the product variable has a negative effect on consumer purchasing decisions. While the service and security variables have a positive and significant impact on consumer purchasing decisions. Product, service, and security variables have an influence contribution of 71.2% on consumer decisions.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: kualitas produk, pelayanan, keamanan, keputusan pembelian
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User: RIKO TRI DARMAWAN
Date Deposited: 06 Feb 2023 03:40
Last Modified: 06 Feb 2023 03:40

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