Pengaruh E-Service Quality Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Mediasi

Yumna, Salwa Hanifah and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si., (2023) Pengaruh E-Service Quality Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (544kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (826kB)
	PDF (Bab I) BAB I.pdf Download (96kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (192kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (189kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (316kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (34kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (104kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (208kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (273kB) | Request a copy

Abstract

This study aims to analyze the effect of e-service quality on e-loyalty in online food delivery services with e-satisfaction as a mediating variable. The population in this study is people who have used online food delivery services with a sample of 200 respondents. Sampling using non-probability sampling with purposive sampling technique. The data needed is in the form of primary data obtained by distributing questionnaires online. The data that has been collected is then analyzed using SmartPLS 3.2.9 software. The data testing technique used in this study includes an outer model consisting of convergent validity, discriminant validity, composite reliability, Cronbach's alpha and multicollinearity tests. As well as the inner model which consists of coefficient determination, goodness of fit, effect size test (f²), and hypothesis testing. The results of this study indicate that e-service quality has a positive effect on e-satisfaction, e-satisfaction has a positive effect on e-loyalty, and e-service quality has no significant effect on e-loyalty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	e-service quality, e-satisfaction, dan e-loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SALWA HANIFAH YUMNA
Date Deposited:	31 Jan 2023 03:32
Last Modified:	31 Jan 2023 03:33
URI:	http://eprints.ums.ac.id/id/eprint/107657

Actions (login required)

View Item