Pengaruh Perceived Usefulness Dan Perceived Ease Of Use Terhadap E-Loyalty: Peran E-Satisfaction Sebagai Variabel Mediasi

Hapsari, Luthvi Attiya and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si., (2023) Pengaruh Perceived Usefulness Dan Perceived Ease Of Use Terhadap E-Loyalty: Peran E-Satisfaction Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of perceived usefulness and perceived ease of use on e-loyalty in e-commerce applications with e-satisfaction as a mediating variable. In this study, the population used was all users of e-commerce services with a sample of 200 respondents. Sampling in this study using non-probability sampling with purposive sampling technique. Data collection in this study was carried out by distributing questionnaires online. The data analysis used is Smart PLS version 3.2.9. The data testing method used in this study includes an outer model consisting of convergent validity, discriminant validity, composite reliability, cronbach's alpha and multicollinearity tests. Then the inner model consists of determination coefficient, goodness of fit, effect size test (f 2), and hypothesis test. The results in this study indicate that perceived usefulness has a positive effect on e-satisfaction of customers who use e-commerce, perceived ease of use has a positive effect on e-satisfaction of customers who use e-commerce, perceived usefulness does not have a significant effect on e-loyalty of customers who use e-commerce , perceived ease of use has no significant effect on e-loyalty of customers who use e-commerce, and e-satisfaction has a positive effect on e-loyalty of customers who use e-commerce

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	perceived usefulness, perceived ease of use, e-loyalty, and e-satisfaction.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LUTHVI ATTIYA HAPSARI
Date Deposited:	28 Jan 2023 02:54
Last Modified:	28 Jan 2023 02:54
URI:	http://eprints.ums.ac.id/id/eprint/107593

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