Ayu Retno Komala Sari, AYU RETNO KOMALA and , Dr. Edy Purwo Saputro, S.E,. M.Si (2023) Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Positioning Terhadap Loyalitas Konsumen The Executive Cabang Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The study aims to know about marketing communication strategies increasing the brand positioning against the consumer loyalty of The Executive Solo. The study uses an expressive quantitative approach with purposive sampling techinique. The data sample in this study was taken using a survey via google form and using the Malhotra formula. Data processing is done with SPSS ver 26. Testing includes validity, reliability, determinations coefficiencies, simple F test and regression tests. Results in significant effects from the brand positioning to the consumer loyalty variables. This is show by the results of the simple linear regression test that there a positive effect if increase brand positioning on consumer loyalty of The Executive Solo.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Integrated Marketting Communication, Brand Positioning, Consumer loyalty, The Executive |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | AYU RETNO KOMALA SARI |
| Date Deposited: | 26 Jan 2023 03:15 |
| Last Modified: | 26 Jan 2023 03:15 |
| URI: | http://eprints.ums.ac.id/id/eprint/107442 |
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