Pengaruh Kualitas Produk, Persepsi Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepatu Ventela

Tsani, Tubagus Aulia and , Drs. Wiyadi, M.M., Ph.D. (2023) Pengaruh Kualitas Produk, Persepsi Harga, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sepatu Ventela. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of product quality, perceived price and service quality on the purchasing decision of ventela shoes. The population in this study were all S1 students at the Muhammadiyah University of Surakarta. The sample in this study was 100 respondents who were determined using the slovin formula. Methods of data collection using a questionnaire. The sampling technique used was non-probability sampling with purposive sampling method and processed using SPSS 25 software. Testing of data instruments used validity and reliability tests. Data analysis using multiple linear regression test. The results of the study show that (1) product quality has a significant positive effect on purchasing decisions. (2) price perception has a significant positive effect on purchasing decisions. (3) service quality has a significant positive effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Product Quality, Perceived Price, Service Quality, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TUBAGUS AULIA TSANI
Date Deposited:	21 Jan 2023 06:24
Last Modified:	21 Jan 2023 06:24
URI:	http://eprints.ums.ac.id/id/eprint/107343

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