Pengaruh Kemudahan Dan Keamanan Terhadap Niat Beli Ulang Belanja Online Di Shopee Dengan Kepercayaan Sebagai Variabel Mediasi

Renaldy, Yogi Ihza and , Ir. Irmawati, S.E., M.Si. (2023) Pengaruh Kemudahan Dan Keamanan Terhadap Niat Beli Ulang Belanja Online Di Shopee Dengan Kepercayaan Sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (682kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (669kB)
	PDF (Bab I) BAB I.pdf Download (112kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (205kB) | Request a copy
	PDF (Bab III) BAB III].pdf Restricted to Repository staff only Download (222kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (252kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (47kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (179kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (349kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (177kB) | Request a copy

Abstract

Currently technology and information has grown rapidly. The development of technology and information has caused changes in all aspects of life including the economic, social, educational and cultural fields. The use of technology and information is often followed by the use of internet facilities. In the financial sector, the internet is used to facilitate payment transactions. People who previously used cash are now starting to recognize and use non-cash payments for various payment transactions. The purpose of this study is to measure the effect of convenience and security on online shopping purchase decisions at Shopee with trust as a mediating variable. Respondents in this study were 100 respondents who were conducted through online surveys with Google forms. The sampling technique used purposive sampling technique. Test the validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The results of the analysis show that trust partially mediates the relationship between convenience and security of online repurchase intention at Shopee.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Convenience, Security, Trust, and Repurchase Intention.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YOGI IHZA RENALDY
Date Deposited:	19 Jan 2023 06:21
Last Modified:	19 Jan 2023 06:21
URI:	http://eprints.ums.ac.id/id/eprint/107275

Actions (login required)

View Item