Pengaruh Shopping Lifestyle, Product Quality, Dan Brand Image Terhadap Pembelian Ulang Dengan Positive Emotion Sebagai Variabel Intervening Pada Pengguna Tas C&K Di Surakarta

Legawa, Wong Wangi Tungga and , Nur Achmad, S.E., M.Si.,CIQnR (2023) Pengaruh Shopping Lifestyle, Product Quality, Dan Brand Image Terhadap Pembelian Ulang Dengan Positive Emotion Sebagai Variabel Intervening Pada Pengguna Tas C&K Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The world of fashion is an interesting and important world for most women. Fashion itself is used for various purposes, including showing identity to the wearer. Charles & Keith is one of the fashion actors in the world and also operates in the city of Surakarta. The progress of the fashion world is increasingly rapid and diverse, making consumers want a variety of fashion products. The novelty of this research is to add independent shopping lifestyle variables and positive emotion mediating variables, as well as changing the research object to C&K bag users in Surakarta. This study aims to analyze the effect of shopping lifestyle, product quality, and brand image on repurchase with positive emotion as an intervening variable for C&K bag users in Surakarta. Respondents in this study were 203 respondents through an online survey using a Google form with a Likert scale. The sampling technique uses non-probability sampling with purposive sampling method. Data analysis using SMARTPLS. Test the validity and reliability using smart PLS analysis on the outer model. Hypothesis testing uses the smartPLS inner model. The results of the analysis show that positive emotion mediates the effect of shopping lifestyle, product quality, and brand image on partial repurchase.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Shopping Lifestyle, Product Quality, Brand Image, Repurchase Decision, and Positive Emotion.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WONG WANGI TUNGGA LEGAWA
Date Deposited:	19 Jan 2023 04:55
Last Modified:	19 Jan 2023 04:55
URI:	http://eprints.ums.ac.id/id/eprint/107270

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