Pemaknaan Kampanye BTS “Love Myself” Oleh Penggemar BTS

Khusna, Vika Naily and , Rina Sari Kusuma, M.I.Kom (2022) Pemaknaan Kampanye BTS “Love Myself” Oleh Penggemar BTS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The BTS campaign with Unicef "Love MySelf" which has been carried out since 2017 has received a lot of support and has received a positive response from fans. This campaign voices the anti-violence movement to children and youth around the world with the hope that the world can be a better place through music, this campaign is carried out so that more people can love themselves and share love with others. The purpose of this study was to determine the meaning or acceptance of messages by BTS fans regarding the "Love MySelf" campaign. This study uses the phenomenological method to find out the meaning through the experiences experienced by fans in a deep and structured manner, using a qualitative approach. The theory used is Reception Analysis and Semiotic Productivity. In this study there are three acceptances by fans of the BTS "Love MySelf" campaign, namely, 1). Cultivate self-confidence 2). Self-love starts from oneself, and 3). Courage to stand up for others. All three of them show a meaning that tends to be dominant hegemonic and is referred to as semiotic productivity because what is consumed by fans will be associated with social meanings in fans' lives.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	BTS Campaign “Love MySelf”, Reception Analysis, Semiotic Productivity, Phenomenology
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > HE1 Media Massa
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	VIKA NAILY KHUSNA
Date Deposited:	11 Jan 2023 07:17
Last Modified:	11 Jan 2023 07:17
URI:	http://eprints.ums.ac.id/id/eprint/106928

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