Adani, Muhammad Rizki Alif and , Vinisa Nurul Aisyah, S.I.Kom., M.I.Kom (2022) Penerimaan Kain Batik Sebagai Fashion Pada Akun Instagram @remajanusantara_ Di Kalangan Mahasiswa. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Batik as a cultural heritage is one of the fashion trens among young people in Indonesia. This phenomenon can be said as a contemporary phenomenon because previously batik cloth was only used during certain events, but its function could change, as shown in the @Remajanusantara_ Instagram account. This study aims to find out how the audience reception of Communication Studies Students at the Muhammadiyah University of Surakarta on batik cloth as a fashion style on Instagram @Remajanusantara_. This study uses a qualitative method with reception analysis. The research sample was taken through a purposive sample through certain criteria so that 4 informants were obtained. Data was collected through primary data in the form of in-depth interviews and secondary data through a literature study. Data analysis will be carried out by analyzing the meaning of the audience's message by Stuart Hall so that the research results will classify informants in dominant hegemonic, negotiated code, or oppositional code positions. The results show that the meaning code of the audience of research informants can be divided into 3 categories: Modernization of Batik as Fashion, Batik: Self-Identity and a Symbol of Pride, and Factors Affecting Audience Receptions include cultural background factors, internal psychology, gender, age of informants.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Batik, Media Social, Qualitative, Receptions Analys |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > HE4 Social Media |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | Unnamed user with username l100170162 |
| Date Deposited: | 12 Dec 2022 06:14 |
| Last Modified: | 12 Dec 2022 06:14 |
| URI: | http://eprints.ums.ac.id/id/eprint/106883 |
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