Septiansyah, Muhammad Indika and , Dr. Sabar Narimo, MM, M.Pd. (2022) Strategi Penggunaan Digital Marketing Brand Hollyfams Untuk Meningkatkan Volume Penjualan Pada E-Commerce. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The development of systems and technology in the era of globalization influences consumer behavior. Digital marketing has a huge impact on increasing people's purchasing power. E-commerce systems for digital transactions of various organizations and individuals (individuals) have the opportunity to drive the growth of their target market because they can reach consumers and the wider community. The e-commerce system is one of the most effective strategies. increase sales volume. The E-Commerce transaction model enables trade across national and cultural boundaries in a way that is much more convenient and cost-effective than traditional trade frameworks. This study aims to determine the impact of digital marketing on product sales. The research methodology uses descriptive qualitative research with a case study approach. Primary data for this study were obtained from interviews with participants and secondary data obtained from documents, photographic observations, relevant data and previous studies. The validity of the data in this study used technique and source triangulation. The analysis technique uses data collection, data reduction, data presentation, conclusions and data verification. The results of the study show that sales marketed through digital marketing can increase and last if Hollyfams innovates products and holds promos and discounts to attract potential customers. Hollyfams fashion store uses e-commerce so that consumers can easily see the products offered and need practicality in shopping online, so Hollyfams stores always provide attractive promo ideas and discounts on social media so consumers will get lower prices than normal prices. Hollyfams store uses social media such as Instagram, Shopee, WhatsApp, Facebook and internet advertising in conducting online promotional activities. The suggestion in this research is to innovate by making member cards such as discounts or discounts for regular customers. Expanding multiple distribution channels, namely not only on social media but opening branches to expand marketing.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, Sales, E-commerce |
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > LC Special aspects of education > LC5301 Economic Education |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | MUHAMMAD INDIKA SEPTIANSYAH |
| Date Deposited: | 08 Dec 2022 06:33 |
| Last Modified: | 08 Dec 2022 06:33 |
| URI: | http://eprints.ums.ac.id/id/eprint/106869 |
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