Analisis Pengaruh IMC Terhadap Keputusan Pembelian Produk Erigo

Hikam, Athoillah Naufal and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Analisis Pengaruh IMC Terhadap Keputusan Pembelian Produk Erigo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze the effect of Integrated Marketing Communication on purchasing decisions for Erigo Products. Using quantitative research methods, the population and samples were obtained from followers of the @Erigostore Instagram account and had a total sample of 84 respondents, using a Likert scale as a measurement. In the research of distributing questionnaires with gform, then the analysis process is carried out using simple linear regression analysis techniques. There are results in research that show a positive and significant influence between Integrated Marketing Communication on purchasing decisions. The results of the research Effect of Integrated Marketing Communication on purchasing decisions, which results from the coefficient of determination of 57.4% and obstacles by other factors not examined in this study.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	IMC, public relations, advertising, promotion, direct selling and purchasing decisions
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ATHOILLAH NAUFAL HIKAM
Date Deposited:	26 Nov 2022 04:08
Last Modified:	29 Nov 2022 06:17
URI:	http://eprints.ums.ac.id/id/eprint/106673

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